Automotive major Tata Motors has launched the new Aria Pure LX, a new variant with a bouquet of features, at Rs 9.95 lakh ex-showroom in Hyderabad.

Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, in a statement said: “The Aria is already well received for its class leading comfort and versatility, refinement, safety, styling and a powerful yet fuel efficient engine. The new Aria Pure LX, with an unbeatable price, makes the proposition of the Aria’s finesse of a sedan with the muscle of an SUV, even more attractive.’’

The 7-seater vehicle has pillar mounted AC vents. The driver info system, along with a neat instrument cluster on the dashboard, keeps the driver informed about the car’s performance.

It comes with a keyless entry with a remote integrated key. Its flat folding 2nd and 3rd row seats, with a sliding 2nd row, helps create extra room for special needs.

The BS-IV SUV comes with a 2.2L Dicor engine that can generate up to 140 PS power and 320 Nm torque.

With its pricing, Aria is aggressively pitted against the popular SUV Toyota Innova.

rishikumar.vundi@thehindu.co.in

(This article was published on December 18, 2012)
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