Automotive major Tata Motors has launched the new Aria Pure LX, a new variant with a bouquet of features, at Rs 9.95 lakh ex-showroom in Hyderabad.

Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, in a statement said: “The Aria is already well received for its class leading comfort and versatility, refinement, safety, styling and a powerful yet fuel efficient engine. The new Aria Pure LX, with an unbeatable price, makes the proposition of the Aria’s finesse of a sedan with the muscle of an SUV, even more attractive.’’

The 7-seater vehicle has pillar mounted AC vents. The driver info system, along with a neat instrument cluster on the dashboard, keeps the driver informed about the car’s performance.

It comes with a keyless entry with a remote integrated key. Its flat folding 2nd and 3rd row seats, with a sliding 2nd row, helps create extra room for special needs.

The BS-IV SUV comes with a 2.2L Dicor engine that can generate up to 140 PS power and 320 Nm torque.

With its pricing, Aria is aggressively pitted against the popular SUV Toyota Innova.

(This article was published on December 18, 2012)
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