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Eye+, one of the Titan Industries’ consumer business arms, has proposed a massive digital campaign to promote sunglasses this summer. It has also launched a special offer on prescription spectacles.
Briefing presspersons after inaugurating the Titan Eye+ store here, Chief Executive of Eyewear Division Ravi Kant said the information about the offer would be available on the microsite created for this purpose.
“Customers can participate in the many online contests and win some goodies as well,” he said.
The store is offering a range of international brands such as Ray Ban, Vogue, Oakley and Polaroid, with an assured gift with every purchase at the ‘Sunglass Carnival’.
The offer includes a buy-one-get-one-free scheme on select products, a watch/ speakers/ headphones/travel bag with every purchase of a Ray Ban sunglass, an Oakley backpack with Oakley sunglasses and 25 per cent off on prescription sunglasses.
The collection includes various designs, including aviators, wayfarers, rimless, and polarised sunglasses across several brands.
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