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TVS Srichakra Ltd, major player in the two- and three-wheeler tyre manufacturing, has unveiled its new brand identity today. Launching the new identity and brand logo at a press conference here, P Vijayaraghavan, Director, said the change in identity was to go with the changing consumer profile, which is youthful. The mnemonic eagle in the new logo, he explained, highlights the features of power, manoeuvrability and the superior grip of the products ,while the pair of arrows integrated into the typeface of the brand TVS Tyre conveys a perpetual forward motion. Our Bureau
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