Business Line added 24,000 readers in the second quarter of 2012, registering a growth of 22.6 per cent over the corresponding quarter of 2011, according to the just released Indian Readership Survey.

The publication’s current average issue readership (AIR) is 1.3 lakh.

Business Line has registered significant growth in readership in Delhi, Mumbai, Kolkata and all the southern States.

In the South, the business daily grew 17.2 per cent over the corresponding quarter last year.

Group flagship The Hindu gained 131,000 readers (a growth of 6.3 per cent in national readership).

The publication’s current readership is 22.08 lakh.

The Hindu retained its position as the most-read English daily in the South and the third largest English newspaper nationally.

The Indian Readership Survey is conducted by MRUC-Media Research Users Council — a registered not-for-profit body of members drawn from major advertisers, advertising agencies, publishers and broadcast/other media.

Based on an internationally accepted annual sample spread, the IRS is the largest continuous readership research study in the world with an annual sample size exceeding 2.6 lakh respondents.

(This article was published on October 1, 2012)
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