Venture Catalysts (VCats), India’s first seed investment and innovation platform, on Thursday, announced a seed investment of $250,000 (Rs 1.70 crore) in Don’t Scratch Your Head (DSYH), a SaaS-based logistics reconciliation platform for e-commerce channels.

 

Led by Gaurav Singhvi, Managing Partner, VCats Surat, and Mumbai-based Zaffiro Ventures, the investment in DSYH marks its first Gujarat-centric investment.

 

Currently focusing on the e-commerce industry, Ahmedabad-based DSYH is a next-generation data analytics SaaS start-up disrupting the reconciliation space across multiple sectors. By allowing sellers associated with multiple marketplaces to reconcile accounts, payments, returned orders, promotional amounts through a single, consolidated window, DSYH addresses seller reconciliation, traditionally one of the biggest pain-points in the e-commerce seller ecosystem.

 

Since the launch of its operations, DSYH has reconciled more than 500,000 orders with gross merchandise volume (GMV) of $7 million through its platform, identifying between 5-7 per cent of avoidable reclaimable charges per user, Dr Apoorv Ranjan Sharma, Co-founder, Venture Catalysts, said in a statement.

 

He said DSYH has been developing a first-of- a-kind technology to identify and address the real-time logistics reconciliation challenges of Indian e-commerce sellers. The venture is poised to create market impact with its product.

 

Having enabled over nine investments worth more than $1.5 million in promising start-ups such as vPhrase Analytics, Vahanalytics, Siftr and ConfirmTKT since the launch of its operations in 2015, VCats partners with leading industry players such as Cox and Kings, HDFC and Plug and Play, giving its investee start-ups access to some of the biggest corporate companies in India and increasing their chances of success by enhancing business opportunities, he said.

 

Suraj Vazirani, CEO, DSYH, said, these funds will allow the start-up to upgrade its technological infrastructure and customer support team to shore up a rapid business growth.

 

Prior to securing investment from VCats, DSYH was being accelerated at Reliance Industries Ltd’s GenNext Hub and powered by Microsoft Accelerator India.

 

Venture Catalysts invests $100,000 to $250,000 in very early stage start-ups that have the potential to create enduring value for and over a long period of time. In the last six months, it has added nine companies to its kitty. It is now looking for more, particularly in sectors such as the Internet of Things, artificial intelligence, ad tech, virtual reality, education, e-commerce and retail.

 

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