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The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named Wavemaker.
The brand mark reflects the agency’s heritage, born from WPP and GroupM.
The brand, along with a new visual identity, will go live locally as the merger completes in each country, to be finalised by January 2018.
Wavemaker will have offices in 90 countries and over 8,500 employees.
Major global clients include L’Oreal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
Wavemaker has $38 billion in media billings, over 2,900 digital experts, more than 750 content experts, over 400 data experts and over 200 platform/technology experts.
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