GroupM today announced the appointment of Sameer Singh (Sam Singh) as CEO of its South Asia operations. Singh will lead the development of GroupM’s data-centric enablement for its agencies. Based in Delhi (Gurugram) starting in July, Singh will report to CVL Srinivas, Country Manager, WPP India, and Mark Patterson, CEO GroupM Asia Pacific.

Singh joins GroupM from Google India where he was Director - Sales, responsible for the agency business. He was earlier based at Google’s headquarters in Mountain View, California where he worked on measurement, brand consulting, insights and product solutions. In a career of over 25 years across various regions including India, China, the UK, the US, and West Asia, Singh, an alumnus of IIM Calcutta, worked across brand management, marketing services, media, forecasting ROI and research, sales and procurement at Gillette, P&G, GSK and Google. Prior to Google, he was Vice-President, Global Media at GSK where he led their global pitch and set up the global media team.

Srinivas has been CEO for GroupM South Asia since January 2013. In October 2017, he was given the additional responsibility of Country Manager for WPP India. He will now transition fully to his WPP role.

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