Comments
Flipkart has apologised for the debacle that its #BigBillion Day (October 6, 2014) sale turned out to be.
Initially, it tried to put on a brave face by declaring that it sold stuff worth $100 million within 10 hours.
The experiment cost it much more in terms of brand equity.
Rivals ambushed its big day in advertising and online, according to some media reports, and customers were put off by lack of stocks and technical glitches. Frustrated users took to Twitter to vent, and among other comments about branding and pricing, several unflattering comparisons were drawn with IRCTC, Indian Railways’ ticketing website. Some tweets:
Rohit Gattani @rohitgattani: Flipkart is true flag bearer of digital age companies. It has gone from 1to 0from #flipkart to flopkart
Prashant Bhatt @impbhatt Pls, don't troll flipkart. They were just cleaning their store room as a contribution in Clean India
Akash Banerjee @akashbanerjee: #Flipkart clearly set a record today. That of killing the maximum possible goodwill in the minimum possible time.
Premier League @TPremierLeague: IRCTC is laughing at Flipkart
Anderson Q Gomes @andy061182 Guys, just saved Rs.40000 on #flipkart today....
As all the items I wanted to buy were out of stock.
Jigar_Da_Tukda @Crazy_casanova: Breaking News: Even Rajnikant was unable to buy anything today from #flipkart
Rahul Nanda @rahulnanda86: Log onto http://www.bigbillionday.com and see what site you get redirected to. @Flipkart you just got seriously trolled #flipkart #FlipkartSale
iChill @BLRrocKS: On the occasion of Bakrid, our @Flipkart is making Indians look like Bakras! #flipkart - could you not have selected a better day? LOL
Akkshay Thakur @StylixAkkshay: Since Flipkart's servers are crashing, final price of products will be calculated by Duckworth/Lewis. #BigBillionDay
#CheckSnapdealToday
Shubhankar Rai @bkd_exe: The Cart Has Been Flipped ! #CheckSnapdealToday
Nigel Britto @NigelBritto: Bought 2 books today. Not Flipkart, not Amazon, just from a bookstore, the good old way. No discount. No false hopes. Didn't get cheated. :)
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.