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Samsung and Walt Disney’s Marvel introduced a marketing campaign that uses virtual reality (VR) to promote Avengers: Age of Ultron as more studios look to the new technology to push movies.
The ad campaign, launched last week, employs VR that immerses users in a 3D world and makes them feel as if they are in the action. Jamie Park, head of experimental marketing at Samsung, said the company had seen a growing interest from studios in virtual reality.
Created by Los Angeles-based advertising firm 72andSunny, the campaign is made to work with Samsung’s GS6 smartphone that fits with the company’s VR glasses, Samsung Gear VR, though the films can be viewed on Android smartphones or any Web browser.
Fox Searchlight’s Wild also used VR to promote the movie with Samsung’s Gear VR headset. Reuters
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