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To enhance the entertainment experience, Dolby Laboratories plans to install its latest technology — Dolby Atmos — in 75 screens across the country by the year-end.
At present this new technology has been adopted by 40 screens and single screen-owners have been encouraged to upgrade, Pankaj Kedia, Country Manager – India Dolby Laboratories said.
Dolby Atmos has become the preferred choice for next generation sound in cinema with major studios, film makers and exhibitors embracing this technology. There is an exciting line-up of top movie titles coming up in Dolby Atmos, which is a big step forward in the evolution of movie storytelling, he said.
Kedia, who was here to introduce the latest audio technology, told presspersons that Jawahar Cinema, owned by EVM Group in Kothamangalam, has become the first cinema in Kerala to offer this new technology to cinema lovers.
Dolby Atmos gives filmmakers the creative freedom to easily place or move sound anywhere in the movie theatre to create a virtual reality of sound, he added.
Introduced in April 2012, this new technology has been embraced by all the major Hollywood studios, academy award winning directors and sound mixers. Besides, more than 600 Dolby Atmos screens have been installed in 40 countries.
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