Dhanuka Agritech enters into marketing pact with Japanese co

PTI Mumbai | Updated on May 08, 2011

Crop protection solutions provider Dhanuka Agritech has signed an agreement with a Japanese company for exclusive marketing rights of one product in liquid form involving an investment of Rs 2 crore.

“We have signed an exclusive marketing deal with a Japanese company and the agreement will be renewed depending on its performance. The molecule has already been given to the Agriculture Ministry for testing,” Dhanuka Group Managing Director Mr M K Dhanuka told PTI.

It will take minimum four years to market the product in the country with an investment of Rs 2 crore, he said.

The company, along with another domestic firm, is also planning to sign a similar tripartite marketing agreement with a Chinese company for two products, one in liquid form and another in powder form, Mr Dhanuka said.

“We are likely to sign an MoU with a Chinese company next month for exclusive marketing rights for 3-4 years with an investment of Rs 4 crore. It will take minimum four years to develop and market these products in the country.”

Dhanuka Agritech, which has more than 80 plant protection brands, is looking at introduce two more products in FY 12. “Every year we introduce new products. Two more products are in the pipeline for FY 12,” he said.

It has marketing tie-ups with four Japanese firms - Sumito Chemicals, Nissan Chemicals, Mitsui Chemicals and Hokko Chemicals. Dhanuka Agritech also has such pacts with three US companies - DuPont, FMC Group and Chemture Chemicals, he said.

“We are always in the lookout for tie-ups overseas as the research and development in plant protection solutions is not that advanced in India,” he said.

Published on May 08, 2011

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