Standard Chartered has appointed Sanjeeb Chaudhuri to the newly created role of Group Head of Brand and Chief Marketing Officer.

This appointment will be effective from April 1 this year.

In his new role, Sanjeeb will oversee all brand and marketing teams across the Group and take overall responsibility for developing a singular, cohesive brand strategy.

This will underline Standard Chartered’s recently announced re-organisation in which the wholesale and consumer banking businesses will integrate.

Sanjeeb currently serves as Standard Chartered Bank’s regional head for South Asia and Chief Marketing Officer for the consumer bank.

He had joined Standard Chartered in 2011 and had driven the bank’s digital and mobile marketing offering, launching and executing innovative approaches to reach customers and prospects.