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Swiss watchmaker Tag Heuer has taken inspiration from India's latest grand prix circuit — Buddh International Circuit. The company has tied up with the circuit, gaining in the process access to branding, logo and image rights of the race track. Tag Heuer will be launching 200 limited edition watches to cater to the Indian consumers.
Mr Manishi Sanwal, General Manager – Indian sub-continent, LVHM Watch and Jewellery India, told Business Line : “We have been associated with sports for a long time. Going forward, we believe that Formula 1 will be major sporting event after cricket. A limited edition series will enthuse our consumers.” He said all the limited edition watches will sport the stylised ‘B' of the circuit's logo representing ‘Buddh' and ‘Bharat'. Speaking on Tag Heuer's India strategy, Mr Sanwal said the company has been seeing 30 per cent growth year on year. He said Tag Heuer is retailed through 75 point of sales and 26 cities. “We will be expanding our reach to 35 cities, many of which are tier 2.” The company said Delhi and Mumbai are still major revenue spinners.
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