Companies

Triumph Motorcycles will hit the Indian road in 6 months

Muralidhar S New Delhi | Updated on November 23, 2017 Published on January 05, 2012

Mr Ashish Joshi, MD, Triumph Motorcycles India at the Auto Expo in the capital on Thursday.-Photo: Ramesh Sharma   -  Business Line





British bike brand Triumph Motorcycles unveiled its line-up of seven bikes for the Indian market here on Thursday. However, Indian buyers will have to wait for about six months before orders for these bikes can be placed at the company's dealerships here. Three outlets, one each in New Delhi, Mumbai and Bangalore will be set up initially, with a fourth possibly coming up in Chandigarh during the next few months. In three years, the company is hoping to set up at least 10 to 12 dealerships through the franchisee route.

Speaking to Business Line, Mr Ashish Joshi, Managing Director of Triumph Motorcycles India, said the bikes have been unveiled here to offer potential buyers a taste of the brand. To enable a more competitive pricing strategy, Triumph is expected to assemble a few of its most popular bikes in the line-up. Triumph Motorcycles India is scouting for a location to set up its assembly facility and will soon finalise its size and location, said Mr Joshi.

The portfolio of seven bikes chosen for the Indian market are drawn from four of its prominent model families. The line-up includes the Modern Classic — Bonneville; the iconic naked sports bikes Speed Triple and Street Triple; the off-roader Tiger 800XC; and the super sports bike Daytona 675. Prices will start from Rs 5.5 lakh for the Bonneville and range all the way up to Rs 22 lakh for the flagship Rocket III Roadster.

Triumph Motorcycles is headquartered out of Leicestershire in the UK.

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Published on January 05, 2012
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