Amara Raja Batteries Limited has introduced Amaron Brute-Hi Life Batteries, specially designed to cater to the needs in the Motive Power applications in manufacturing, processing and warehousing industry.

Amaron Brute offers the highest cyclic life and meets the BS (British Standard) and DIN (Deutsches Institut) specification. It has been designed to electrically operate material handling equipments and similar hauling machines and cranes used by manufacturing, processing and warehousing industry.

Srinivas Ganga, Vice President and CMO, Industrial Business Division in a statement said, “The expansion in the Motive Power industry is driven by factors like new taxation system under GST, rapid expansion of e-commerce and overall improvement in the economy.”

“These factors have brought in a change in the material handling habits in the existing industry and there is a shift from diesel to electric material handling equipments,” he said.

These batteries are expected to fill the existing gap in the Motive Power industry by providing a technologically superior product with the high cycle life.

The evolving business requirement in the country has further created a distinct requirement for process, manufacturing, warehousing and vertical storage of the goods and products. Since moving these products manually is both cumbersome and time-taking, world-over motive power is extensively used in big warehouses, airports, ports, and similar industries.

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