CavinKare has re-launched its flagship fairness brand Fairever to help in growth of its personal care portfolio. It also announced extension of the portfolio by introducing a new product, Fairever Next.
The new line-upaims to capitalise on the opportunities in the ₹3,000-crore face-care market. The product line-up under the revamped brand is currently available across South India and CavinKare plans to further expand the brand’s presence across the country by the end of this year.
Fairever Next aims to cater to the needs of modern consumers both in urban and rural market. The new range of Fairever creams are now available starting from ₹8 across retail stores and e-commerce platforms, said a company press release.