Citizen Dentsu, a division of Dentsu Communications, has bagged the creative mandate for the Indian Army. The company said it has got the mandate to create a “holistic comprehensive communication package for the Indian Army”. It will also be working on projecting the Indian Army as a “prestigious, aspirational and exciting career prospect for the youth in the country”.

Rohit Ohri, Executive Chairman, Dentsu India Group, said in a statement, “We have set up Citizen Dentsu with a vision to help trigger positive social change through integrated communications. It’s a matter of great pride for Citizen Dentsu to be appointed as communication partner to the Indian Army. Cutting edge technologies will underpin our integrated communication approach for the Indian Army campaign.” Rajendra Singh, Senior V-P and Head, Citizen Dentsu, and his team will lead the business.