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Co-optex, which is on a modernisation drive, is seeking a consultant to implement its marketing and retail restructuring strategies.
The project is based on a retainer basis for 15 months and the consultant is expected to be in charge of brand reconstruction and advertising and marketing, development of retail identity, supply chain management optimisation, improving existing sales channels and opening new avenues in India and in international markets.
The consultant’s duties also include formulation of Co-optex 2023 vision, business operations review and gap analysis, organisation structure, growth of exports, product mix optimisation and vendor management.
The appointment of consultant includes both a technical and financial bid, with an Earnest Money Deposit of Rs 1 lakh in the form of a demand draft in favour of The Tamil Nadu Handloom Weavers’ Co-operative Society Ltd.
Criteria include relevant experience in the textile and retail industry and presence of qualified senior professionals. Firms below two years experience and turnover of less than Rs 150 lakhs in the preceding year will not qualify.
A pre-bid meeting will be held on June 14 at the Co-optex Head office in Chennai. Last date of application receipt is June 22. The technical bid will be opened the same day.
Co-optex, the apex body of the handloom sector in Tamil Nadu, was established in 1935. The organisation crossed a turnover of Rs 1,000 crore in 2011-12. Retail business, from 203 outlets across India, accounted for Rs 216 crore.
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