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Leading Direct-to-Home player Dish TV has launched its new generation cardless HD set-top box called DishNXT HD, in a bid to boost revenues. It has also launched an initiative called “HD access for all” and said that it will now give all its customers access to popular HD channels.
Anil Dua, Group Chief Executive Officer, Dish TV, said,“ The move aims at bridging the gap between the SD and HD subscribers and taking away the inhibitions involved in switching from SD to HD. The launch of ‘HD for all initiative’ and also the new DishNXT HD STB will lead to a rapid rise in HD consumption. It will also encourage subsequent upgradation to full HD experience, thereby expanding overall HD viewership and boosting our revenues.”
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