AVT Lifestyle Products Pvt Ltd and Vummidi Bangaru Jewellers have partnered to launch an e-commerce portal Zaamor.com to sell precious jewellery online.

Launching the portal here, V Amarendra, Managing Director, Zaamor.com, said the portal is designed to offer easy access and convenience.

It will make shopping for diamond jewellery hassle-free one with discounts, free shipping and multiple payment options – including cash on delivery. V Thiagarajan, Co-founder of the portal said it will offer exclusive designs of diamond-studded gold and platinum jewellery for daily wear.

The average ticket size will be ₹25,000.

While the designs will be supplied by Za Amor, the jewellery will be manufactured by a select band of manufacturers from across the country.

The company has tied up with Blue Dart for shipment and National Insurance Company for insurance.

On consumer preference to buy jewellery online, Thiagarajan said the young want to wear simple and sleek solitaire diamond jewellery – but hardly have the time to go around hunting for them. “Our intention is to cater to that segment of consumers.”

The Indian ecommerce industry has grown rapidly since the beginning of the decade and outperformed traditional retail even if on a low base.

With the growing internet penetration and the comfort level of the consumers purchasing online, the industry is set to grow further over the years, Thiagarajan added.

However, he admitted building trust is the biggest challenge for any e-commerce portal, particularly those dealing in precious jewellery.

“Our prime agenda is that”, and for which it plans to spend around ₹2 crore on advertising initially, he added.

Published on May 4, 2014