Companies

E-pharmacy SastaSundar to introduce more health foods under Xplor brand

Shobha Roy Kolkata | Updated on May 17, 2020 Published on May 17, 2020

Kolkata-based e-pharmacy SastaSundar is looking to roll out, in ‘due course’, more products under its health and wellness brand Xplor. The company currently manufactures and sells a range of cookies, chocolates, spices, teas, dry fruits and other health foods under the brand.

According to BL Mittal, founder and Executive Chairman, SastaSundar.com, there has been a spurt in the sale of health foods including dry fruits and nuts, which are said to contain immunity-building essential nutrients. The company has also been witnessing a nearly 5 per cent rise in the sale of sugar-free cookies on a month-on-month basis over the past one or two months, he said.

“We rolled out products under the Xplor category about six months back. Our aim would be to strengthen the distribution of existing products and provide an uninterrupted supply. Moving forward, we will look to explore the demand-supply mismatch, particularly with reference to healthy variants to foods such as cookies, chocolates, etc, and explore the possibility of rolling out products accordingly,” Mittal told BusinessLine.

Listed on the BSE and NSE, SastaSundar Ventures Ltd owns the e-pharmacy portal sastasundar.com through its step down subsidiary, Sastasundar Healthbuddy Ltd.

Medicine sales to stabilise

Sales on the sastasundar platform witnessed a 10 per cent rise from February to March and another 15 per cent from March to April.

“We saw a spurt in sales in March and April mainly due to panic buying. Moving forward the growth is likely to stabilise and we are not likely to witness any sudden spurt,” Mittal said.

He further said SastaSundar had stocked medicines in advance in anticipation of a demand spurt and hence could service its customers. The company’s services were up and running from the beginning of the lockdown and all its ‘Healthbuddy’ outlets across all districts of West Bengal were active, he added.

Published on May 17, 2020

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
  1. Comments will be moderated by The Hindu Business Line editorial team.
  2. Comments that are abusive, personal, incendiary or irrelevant cannot be published.
  3. Please write complete sentences. Do not type comments in all capital letters, or in all lower case letters, or using abbreviated text. (example: u cannot substitute for you, d is not 'the', n is not 'and').
  4. We may remove hyperlinks within comments.
  5. Please use a genuine email ID and provide your name, to avoid rejection.
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.