Emami launches new variant of HE deodorant

Abhishek Law Kolkata | Updated on January 20, 2018 Published on May 16, 2016

FMCG major, Emami, has launched a new variant of its ‘HE’ brand of deodorant. Called “HE Respect”, the company has also come up with a new digital advertising campaign centering on respecting women.

According to a release issued by the Kolkata-based company, the “Respect” campaign was designed around the central thought of “real men respect women”. It tries to break stereotypes of objectification of women for commercial purpose.

A 150 ml pack of the deodorant has been priced at Rs 190.

Published on May 16, 2016
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