Emami ties up with film-makers

Our Bureau Kolkata | Updated on September 28, 2011 Published on September 28, 2011

Kolkata-headquartered Emami Group has tied up with the makers of the film ‘Force' for a promotional deal for its pain relief ointment called ‘Himani Fast Relief”.

The company has roped in the lead actors of the film – John Abraham and Genelia D'Souza – for the promotional video. The Emami Group is a Rs 3,500 crore company.

Published on September 28, 2011
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