​Celebrity chef Sanjeev Kapoor-backed cookware brand Wonderchef has received $5 million investment from French group Labruyere Eberlé.

Founded by Ravi Saxena, an MBA from IIM Ahmedabad, and Kapoor, Wonderchef has grown from a start-up to a Rs 200-crore-strong brand in the last few years, according to a company statement. ​

“We are delighted to partner with Labruyère Group in our growth story. They understand retail and kitchenware business, and also share our progressive mindset,” said Ravi Saxena, Managing Director of Wonderchef, who is also the man responsible for the creation of other iconic brands in India like Sodexo, Gloria Jeans Coffees, Fun City and MISB Bocconi business school.

Labruyère Group from Mâcon, France has interests in premium ​w​ine business with vineyards in all the major regions like Burgundy, Bordeaux and Champagne region. The group is also a partner of global retail leader Carrefour, a ​$​100 ​b​illion powerhouse. ​In India, the group has invested in the two leading wine companies Sula and Grover Zampa, as well as in Sapphire, a large Franchiseeof Pizza Hut and KFC restaurant oulets in ​the country. ​

​V​incent Labruyère, CEO of the French group said, “With a throbbing economy and a burgeoning consumer market, India is a strategic frontier for our group. We want to focus our investments towards​ ​growing companies in consumer goods​ ​industry in India, and Wonderchef perfectly fits with this strategy.We intend to begin our partnership with Wonderchef on a positive note and go a long way in growing its business in India. For this, we plan to add to our investments in the ​c​ompany in coming years”.

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