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Furniture brand Godrej Interio today said it is collaborating with IBM for its e-commerce platform.
IBM’s design-based consulting and e-commerce capabilities will enable Godrej Interio to gain deeper customer insights by evaluating customers’ observations, ideas, and insights by their browsing behaviour online and offline and Godrej Interio will use these insights to recommend home decor ideas, the company said in a statement.
“We believe design thinking is an innovative strategy and the most effective way to create a customer centric business model. With IBM’s global expertise and local experience in the omni-channel commerce and retail space, we are confident this will give us the edge over competition,” Godrej Interio Head — E-commerce and Digital Transformation Shanu Singh said.
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