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HBO Asia and Eros International Media have launched their two advertising free channels HBO Defined and HBO Hits in India on the DTH platform.
This announcement came after the two companies formed a tie-up in December to launch these premium advertising free movie channels.
These channels will currently be available for preview on Dish TV and Airtel Digital TV. The channels have been priced at Rs 49 and Rs 69 in Standard Definition (SD) and High-Definition (HD), respectively.
In a statement, Jonathan Spink, CEO of HBO Asia, said: “The launch of HBO Defined and HBO Hits on Dish TV and Airtel Digital TV will reach out to a wide network of subscribers all over India. Subscribers in India will be able to enjoy a first-class cinema experience that is 100 per cent advertising free in the comfort of their own home.”
In Asia, HBO offers five subscription movie channels in SD and HD formats.
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