Ice-cream and processed food maker Vadilal Industries Ltd plans to launch its mango juice and pulp products in Mumbai and Rajasthan, besides targeting non-resident Gujaratis abroad this season.

The BSE-listed company will also launch three varieties of mango pulp — alphonso, kesar and totapari — domestically in the next two years, Mr Rajesh Gandhi and Mr Devanshu Gandhi, Managing Directors, said here today.

Mango juice is a summer delicacy in Gujarat, Madhya Pradesh, Maharashtra and Rajasthan, while frozen mango pulp is exported. Vadilal has been marketing its mango products in Gujarat for the last 20 years under the brand name ‘Garden Fresh Kerino Ras', which will now be available outside Gujarat as well.

The 80-year-old Vadilal, currently exports frozen mango pulp and milk shake, besides other products to 45 countries. It is also a major supplier to organised retail companies in India.

India processes 1.20 lakh tonnes of mango products annually, of which 70 per cent is pulp, mostly exported for making beverages. Vadilal Industries is also investing Rs 10 crore in expanding its mango processing facility at Dharampur (South Gujarat) from 100 to 150 tonnes a day. For this, the company is buying 300 tonnes of the fruit daily (when in season) from farmers and mandis . The Gandhis said Vadilal's pasteurised mango products carry no additives or artificial colours. They also meet the quality standards of the Prevention of Food Adulteration Act and other global quality norms.

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