ITC Foods to launch ‘B Natural’ range of fruit beverages

ITC Foods Division has decided to launch the “B Natural” range of fruit beverages in an Aseptic PET bottle. The launch will be for the West Bengal market.

B Natural’s entire range is “not made from imported concentrates” but with Indian fruits sourced only from Indian farmers.

The brand, ITC claimed, made a paradigm shift in the way the fruit juices and beverages are manufactured.

The launch range will comprise three fruit-based variants - Himalayan mixed fruits, Ratnagiri Alphonso and Dakshin Pink Guava - and a vegetable based variant, Veggies with Chia Seeds and Flax seeds, the company said in a statement