Comments
ITC Foods Division has decided to launch the “B Natural” range of fruit beverages in an Aseptic PET bottle. The launch will be for the West Bengal market.
B Natural’s entire range is “not made from imported concentrates” but with Indian fruits sourced only from Indian farmers.
The brand, ITC claimed, made a paradigm shift in the way the fruit juices and beverages are manufactured.
The launch range will comprise three fruit-based variants - Himalayan mixed fruits, Ratnagiri Alphonso and Dakshin Pink Guava - and a vegetable based variant, Veggies with Chia Seeds and Flax seeds, the company said in a statement
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.