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Coimbatore-headquartered gold and diamond jewellery major Kirtilals has bagged two awards – Most Innovative Campaign of the Year award for its Solitaire Lab and Retail Team - at the Telegana and AP Retail Jewellers Awards 2016.
The award was initiated by UBM India.
Speaking about the Solitaire Lab initiative, Suraj Shantakumar, Director- Business Stargey, Kirtilals said that the portable Solitaire Lab was conceptualised to create awareness and empower customers make informed purchase.
This lab helps differentiate natural and synthetic diamonds. “The demand for diamonds is growing and so is the concern on the genuineness of the stone. This Lab will help customers in differentiating the stone, which to a lay person will seem identical,” he explained.
On Retail Team award, he said that the company hosts various initiatives to inculcate team work and bonding within the team. “Such activities prepare the members to handle any situation at work. It aims at delivering the best besides inspiring the other team members,” he said.
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