JLR’s future bright, but it shouldn’t run before it can walk: Tata

PTI Coventry (UK) | Updated on March 18, 2015 Published on March 18, 2015

Ratan Tata, Chairman Emeritus, Tata group (file photo)

Bullish on Jaguar Land Rover, top industrialist Ratan Tata has hinted at Tatas manufacturing these marquee brands in India, Eastern Europe and the US, even as he advised against “running before one can walk”.

Tata, who steered the expansion of the $103-billion Indian group for over two decades with a number of takeovers such as Jaguar Land Rover, also said once he thought there was “no talent or capability in the UK” and he would not have been attracted to JLR had his views not changed.

“Making an investment in the UK would have been a much more arduous decision,” Tata told PTI in an interview here.

He gave credit to Warwick Manufacturing Group Chairman Lord Kumar Bhattacharya for forcing him to a visit here that eventually changed his views.

Speaking about the road ahead for JLR, Tata said, “The future is quite bright. (But) we shouldn’t run before we can walk. We should grow with moderation but at the same time we shouldn’t let markets go without addressing them.”

77-year-old Tata, now Chairman Emeritus for India’s largest business conglomerate with over 100 companies, had overseen in 2008, as group chairman, the $2.3-billion takeover of the then struggling British luxury carmaker JLR.

The two brands have seen an impressive turnaround in their fortunes since then with sales and profits having risen year on year. JLR posted record full-year retail sales of 462,678 units in 2014, which was double that of 2008 figure.

Tata said the group will do “more” than just assembling these marquee car brands in India, while some states in the US and countries in Eastern Europe were giving good incentives to attract investments.

“We are assembling Jaguars and Range Rovers in India and as the Indian market grows, JLR will do more in India.

“Any company will make investments where that investment is viable and the marketplace is right. Future plants will be based on the viability of the market.

“There are states in the US and countries in Eastern Europe providing incentives to attract investments. That could prove a very important job generator,” he said.

Tata was in Coventry, about 150 km from London, for the foundation stone laying ceremony for a new 150-million British pound innovation venture he had helped conceptualise a few years ago.

The new National Automotive Innovation Centre (NAIC) at the University of Warwick campus in Coventry will be fully operational by 2017.

Published on March 18, 2015
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