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FMCG player Karnataka Soaps and Detergents Ltd (KSDL), manufacturers of Mysore Sandal Soap and sandalwood oils, is set to foray into Maharashtra and Gujarat.
“We are a predominantly South Indian player. We have a strong foothold in the Karnataka, Tamil Nadu and Andhra Pradesh. About 75 per cent of the company’s turnover comes from these regions. My strategy is to enter Maharashtra and Gujarat,” Karnataka Soaps and Detergents Ltd General Manager (Marketing), Mr D.N. Vasanth Kumar, told PTI here.
As part of the expansion plans, he said the company would take its popular Mysore Sandal Soap and the Sandalwood oil to Maharashtra and Gujarat markets. “My idea is to make it as an India-International brand“.
Asked about their marketing strategy, he said the company spent about Rs 5 crore for advertising last year. Mr Vasanth Kumar, who was here to unveil the company’s costliest soap the ‘Millenium,’, said the company aims to sell about six lakh units this year.
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