Amid rising demand for linen fabrics, Jaya Shree Textiles, an Aditya Birla Group company, plans to add 20-25 Linen Club stores to its retail chain in 2015-16. Jaya Shree has 116 Linen Club stores at present and the company’s fabrics are available through 4,000 outlets across the country.

“We will add 20-25 stores, mainly through franchisees during 2015-16,” said Thomas Varghese, Business Head, Textiles, Acrylic Fibre and Overseas Spinning, Aditya Birla Group, on Monday.

The company launched its flagship retail store here with a new identity that showcases the largest variety of linen fabrics and products and wherein customers can walk into a store, feel the fabric and get it stitched to their requirement. “We are trying to make it more youthful and contemporary,” Varghese said.

Linen Club has also launched readymade garments that would be soon made available across all stores, said, S Krishnamoorthy, CEO, Domestic Textiles, Jaya Shree. The company is in the midst of a ₹235-crore expansion that is expected to increase production to around 10 million metres annually from the eight million metres this year.

Linen fabric commands a premium of 35-40 per cent over the cotton fabric. “The annual demand is growing at 20-25 per cent,” Krishnamoorthy said.

Published on March 16, 2015