Comments
Mahindra Retail, a part of Mahindra Group, has entered into a franchise agreement with maternity apparel player, Destination Maternity Corporation to open retail their products in India. The first Destination Maternity store has come up in Ambience Mall in Gurgaon.
The store will retail brands such as Motherhood Maternity, A Pea in the Pod, and Destination Maternity.
Speaking about the tie-up, Mr K. Venkataraman, CEO, Mahindra Retail Pvt. Ltd. said, “Destination Maternity has been the favoured and preferred brand of choice by pregnant women all over the world. We at Mahindra Retail have seen the gaps between the specific needs of expectant mothers and their desire to look smart. Hence our efforts, through this partnership with Destination Maternity, are to address the lacunae of smart maternity wear and provide mothers-to-be with a right blend of fashion and comfort. In fact, we have co-developed an ethnic maternity brand called Kriti Maternity with Destination Maternity."
There is a huge opportunity in the Indian market and the efforts of Mahindra Retail in trying to fill in the need for smart and comfortable maternity wear for Indian mothers-to be is a natural fit with Destination Maternity. Motherhood Maternity has been retailing out of Mom & Me stores since 2008.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.