Companies

Mahindra’s mini-truck ‘Jeeto’ garners 20%market share

Updated on: Aug 11, 2016
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Mahindra & Mahindra (M&M)’s small commercial vehicle Jeeto has garnered 20 per cent market share within a year of its launch, establishing the company as a leader in the segment. Jeeto was launched in June 2015.

“A game-changer in its category, Jeeto has helped us increase our market share substantially in less than 2 tonne LCV segment, thereby establishing us as leaders in the small commercial vehicle category. Further we are delighted with our customers’ feedback as they have appreciated Jeeto’s style, pick-up, fuel economy, higher earning potential and best in class operating economics,” said Pravin Shah, President & Chief Executive (Automotive), M&M.

To celebrate Jeeto’s first anniversary, the company has rolled out an exchange offer of up to Rs 20,000. Jeeto also comes with a warranty of 2 years or 40,000 km (whichever is earlier) on the Jeeto.

rajesh.kurup@thehindu.co.in

Published on January 17, 2018

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