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The country’s largest carmaker, Maruti Suzuki India Ltd, has decided to phase out its C segment sedan SX4.
This decision comes in the wake of the roll-out of the new premium sedan, Ciaz, across the country.
Introducing the new sedan here on Monday, Partho Banerjee, Vice-President, Dealer Development, Maruti Suzuki India, said the company has decided to discontinue the SX4.
Other models The company had in the past phased out its popular small car Maruti 800, Zen hatchback and Esteem and Baleno sedans.
The SX4 could not achieve the expected volumes for the company.
A dealer requesting anonymity said it would be good if the company continued with SX4 sales even after the launch of the Ciaz sedan.
The SX4 car is an ideal family car with more seating but was marketed for a busy executive, said the dealer.
Reposition needed All that the company needs to do is to reposition it to attract a new segment of buyers and then market both SX4 and Ciaz as different cars for different needs, say market experts.
According to company sources, SX4 is likely to come in a different avatar into India.
It is globally sold as a big hatch and this could make way into India for its strong attributes such as high seating capacity and spacious interiors.
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