Companies

Merc rolls out refreshed Edition E sedan to mark 20 years of E-Class

Alka Kshirsagar Pune | Updated on January 20, 2018 Published on February 24, 2016

Piyush Arora, Executive Director, Operations, Mercedes-Benz India, and Roland Folger, Managing Director and CEO, at the launch of Edition E priced upwards of ₹48.60 lakh (ex-showroom Pune)

The new Edition E car (centre) flanked by all its previous avatars​ at the Mercedes Benz plant today.

Another initiative launched to commemorate the two decade journey of the E-Class is MBI's ‘Wish upon a Star’ campaign.

Mercedes-Benz India has introduced an embellished version of the E-Class to mark 20 years of unhindered production in India of the sedan.

The Edition E, which will come at a price ranging from Rs 48.60 for E 200 to Rs 60.61 lakh for the 350 cc diesel (ex showroom Pune), will be the production model for the E-Class till the next generation of what is the German luxury car maker’s best selling model is launched in 2017.

At the company’s plant in Chakan, the spanking new car on display had for company four of its predecessors, some sourced from customers.

“We began in 1995 with the W 124 and the E-Class with the elliptical headlamps entered production for the first time in 1997,” Roland Folger, Managing Director and CEO, Mercedes-Benz India said.

Calling the sedan the "heart and soul,” of the company's portfolio, he added, "The E-Class which was the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India." There are to date around 32,000 units of the car on Indian roads.

Amongst the new features in the Edition E are higher safety systems (8 airbags and a preventive occupant protection system is standard), adaptive brake lights and intelligent light system that adapts light distribution as per the driving situation.

Another initiative launched to commemorate the two decade journey of the E-Class is MBI's ‘Wish upon a Star’ campaign.

The campaign will invite audiences to express their wishes around the E-Class, through a digital application, a dedicated micro-site and even at specially created wishing booths across the dealerships. “The most heartfelt, the most unique and the most creative wishes may just be heard by Mercedes-Benz India and fulfilled,” Folger said.

Published on February 24, 2016
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