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Country’s leading mobile phone company Micromax on Friday said it has signed Hollywood superstar Hugh Jackman as its brand ambassador.
To start with, the Wolverine star will endorse Micromax with the company’s new smartphone Canvas Turbo, which will be launched soon in India.
The actor will be seen endorsing the Canvas series of smartphones in the coming days, the company said in a statement.
“As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world,” Shubhodip Pal, Chief Marketing Officer, Micromax, said. With the launch of Canvas Turbo, Micromax is set to revolutionise the smartphone experience for the users reinforcing its promise of democratising technologies for the masses, he said.
“I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations,” Hugh Jackman said.
ronendrasingh.s@thehindu.co.in
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