Nike has opened the doors to its largest running destination store in Hyderabad offering a wide range of shoes and apparel for various sports.
Spread over 4,000 square feet, the store located in the upmarket Jubilee hills, aims to help runners to perform better with the latest technologies Nike offers.
Gait analysis
Apart from Nike’s running innovations, the store provides consumers with gait analysis performed by trained staff, enabling runners to choose the best footwear in order to reduce injuries.
“Nike's heritage is embedded in the sport of running and our relentless commitment to innovate and provide athletes with the best products is central to the new Hyderabad store experience,” Avinash Pant, Marketing Director, Nike India Pvt. Ltd, said.
Nike+ running app
The store also provides consumers with a central hub to experience Nike’s innovative Nike+ running app that combines music, personal coaching and fitness networking.
It gives instant feedback about an individual’s workout, tracking information like distance, pace, time and calories burnt.
It showcases footwear, apparel and equipment for football, cricket, athletic training, basketball, tennis etc. Products are arranged by sports categories to provide consumers an easy access.
>rishikumar.vundi@thehindu.co.in
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