Nike drops partnership with Armstrong’s charity Livestrong

DPA Los Angeles | Updated on March 12, 2018 Published on May 29, 2013

Cycling Champion Lance Armstrong. File Photo.

Nike has cut its ties to Livestrong, the Cancer charity founded by disgraced former cycling champion Lance Armstrong, Livestrong announced yesterday.

In a statement, Livestrong said it was grateful for Nike’s past support and had made alternative plans to secure the foundation’s future.

Nike had already cut its nine-year promotional ties with Armstrong in October after the US Anti-Doping Agency presented clear cut evidence that Armstrong had been the central figure in a wide-ranging doping scandal.

Armstrong admitted earlier this year to taking banned substances that helped him win the Tour de France a record seven times.

The sportswear giant had raised over 100 million for Livestrong, mainly through the sale and distribution of the yellow armbands that were the charity’s signature item. But Nike will now stop making products for the charity at the end of the year.

Armstrong, who is a survivor of testicular cancer, founded the charity in 1997.

Published on May 29, 2013
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