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Nokia has launched a set of consumer promotions to leverage its sponsorship of the Kolkata Knight Riders IPL team.
Among these is nokiachannelme.com, an online platform for consumers to share videos. Using an app Fun2Shoot, users of Nokia smartphones can shoot and live-stream videos on the platform. Users can create their own video channels on Nokiachannelme.com.
To drive the channel, incentives for those posting the most viewed and liked content have been announced. This includes the chance to host a ‘Nokia-KKR Chill party’. The handset maker is also offering gifts for those buying select handset models between April 5 and May 27.
Nokia has been the presenting sponsor of the KKR team since the launch of IPL in 2008. The fifth edition of the tournament kicks off in Chennai with an inaugural ceremony on April 3.
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