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Nokia India on Monday joined hands with FC Barcelona for a campaign for its Lumia smartphone customers in which 11 winners will travel to Barcelona to meet the team and watch them play at Camp Nou.
The company also unveiled its new brand campaign for this association, ‘Tiki Taka with Nokia Lumia’, to broaden consumer engagement around club football.
“Today football is gaining significant traction and the youth is following club football with a lot of enthusiasm. We believe that this association will bring fans closer to football and FC Barcelona like never before,” D. Shivakumar, SVP, Nokia India Middle East and Africa, said.
The consumer campaign will run for six months, enabling fans to constantly engage with brands through a variety of touchpoints, including digital, television, on-ground activation and an exclusive mobile application on Nokia Lumia smartphones.
“‘Tiki Taka with Nokia Lumia’ campaign is based on FC Barcelona’s famous style of play — ‘Tiki Taka’. However, more than the style of play, the campaign embodies the philosophy of Tiki Taka — sharing, connecting people, being spontaneous and social,” Antoni Rossich, Chief Executive Officer, FC Barcelona said.
“This association with Nokia India will create an excellent platform for Indian youth to engage with us, and bring the club closer to its Indian fans,” he said, adding that football has emerged as the second most popular sport in India (after cricket).
>ronendrasingh.s@thehindu.co.in
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