Companies

Panasonic targets Rs 140 cr sales from bluetooth trackers

PTI NEW DELHI | Updated on November 21, 2018 Published on November 21, 2018

Apart from consumers, Panasonic also sees a huge potential in the enterprise segment.   -  REUTERS

The company, which launched two versions of its tracker ‘Seekit’, will start selling the devices online from the first week in December.

Japanese tech giant Panasonic said it expects to achieve a sales target of Rs 140 crore in the next one year from its bluetooth-based trackers. The devices have been conceptualised and designed by its team in India.

The company, which launched two versions of its tracker ‘Seekit’, will start selling the devices online from the first week in December. The prices of the bluetooth-based trackers start at ₹1299.

“We are starting with a small device and this will be built up into a larger ecosystem. While the market is still at a nascent stage, there is a strong potential not only in the consumer segment but also enterprise. We expect sales of Rs 140 crore in the first year,” Panasonic India and South Asia President and CEO Manish Sharma said.

A quick-take on Seekit

According to Sharma, Seekit would help users to even locate their keys as well as other items, which could be attached to Seekit, using their mobile phones.

The bluetooth-based tracker device has a bi-directional tracking feature. Hence, it also allows users to find their phones by pressing the button twice on the tracker.

“If a user leaves his or her phone behind, Seekit will ‘buzz and glow’, reminding the user to get it,” Sharma said. He also mentioned that the device could also be used to click selfies.

Seekit also allows users to send SOS alerts with their GPS location to three selected contacts by pressing the button on the device. The devices have a battery life of 12-18 months.

Panasonic in the enterprise segment

Apart from consumers, Panasonic sees a huge potential in the enterprise segment. “We are also talking to companies like luggage makers and car makers to embed our technology in various products,” he said.

Sharma said reports suggest that globally the beacon market (including marketing potential) is expected to touch USD 14.8 billion by 2024. Currently, the market size is about 30 million units globally.

Beacon is a device designed to attract attention to a specific location.

“We are focusing on both Internet of Things (IoT) and artificial intelligence-based solutions at our India Innovation Centre. The launch of Seekit is strategically aligned to our objective to create a smart and connected ecosystem,” Sharma said.

He added that Seekit was conceptualised and designed end-to-end by its India team. The manufacturing would be done in India and China.

Published on November 21, 2018
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