Baba Ramdev-led Patanjali Ayurved, which has plans to launch its apparel products later this year, has begun scouting for franchisees to open exclusive outlets for the business. The company is looking to launch Patanjali Paridhan range of products during the upcoming festival season.

In a tweet on Tuesday, Baba Ramdev invited prospective franchisees for “opening exclusive brand outlets of apparel and accessories in major cities of India.”

As per the requirements listed, prospective franchisees must have previous experience in the garments and textiles business and own property in high street, malls or commercial complexes.

Earlier this month, Baba Ramdev had reiterated Patanjali’s plans to enter the apparel and accessories segment. He said the company will be launching products in 3,000 categories, including menswear, womenswear, sportswear, yogawear and kidswear including denims. In addition, it will also look at entering the footwear segment and other fashion accessories. It is also planning to launch a range of home textile products such as bedsheets.

Ramdev had also said that Patanjali Paridhan’s brands will include Aastha, Livfit and Sanskaar. Besides exclusive outlets, the company is likely to retail its apparel and accessories at multi-brand outlets and neighbourhood stores.

The company has been on a product launch spree this month and has entered several new categories. It launched cow milk and value-added dairy products such as yogurt, buttermilk and paneer which are available in Delhi-NCR, Rajasthan and Maharashtra in the first phase. It also launched its packaged water brand Divya Jal and frozen vegetables products. The company is also looking to expand in other businesses such as cattle feed and solar panels.

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