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PepsiCo India on Monday said that it is introducing a new packaging format of takeaway glass bottles across its carbonated beverage portfolio in 250 ml in Maharashtra as part of its strategy to focus on recyclable packaging formats.
The snacks and beverages major said that Pepsi, Mountain Dew, 7UP and Mirinda takeaway glass bottles will be available in 250 ml packs priced at Rs 20. So far, the 250 ml was only available in PET packs.
“The new range of takeaway glass bottles comes with PepsiCo’s unique Twist Cap, and the innovation is a first ever in the carbonated soft drinks category in India,” it said in a statement.
The range of takeaway glass bottles, will be in addition to the existing classic returnable glass bottles and other packaging formats across the portfolio.
Vishal Kaul, Vice-President, Beverage Category, PepsiCo India, said: “We are committed to making it easier for consumers to choose their favourite PepsiCo Beverage brands through category leading innovation, new packaging format and choice for different consumption occasions. This new range is reiteration of our effort of delivering on-the-go, convenient packaging format that is affordable and is recyclable.”
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