Polaris chalks out Plan India, launches ATV, Rangers and snowmobiles

Our Bureau New Delhi | Updated on March 12, 2018

(From left) Mr Bennett Morgan, President and COO, Polaris Industries Inc; Mr Pankaj Dubey, Managing Director, Polaris India Pvt Ltd; and Mr Mike Dougherty, Vice-President, Global New Market Development, during the launch of Polaris ATV (All Terrain Vehicle) in New Delhi on Wednesday. -- S. Subramanium   -  Business Line

The US-based $1.99-billion, off-road vehicle-maker Polaris Industries is making its India entry with the launch of Polaris ATV, Polaris Ranger RZR Side-by-Side vehicles and snowmobiles.

The products will be imported as completely built units from its facilities in the US and Mexico, the company announced here on Wednesday.

The price of these products ranges from Rs 2.4 lakh to Rs 20 lakh, and these will be available through nine dealerships.

The sales are slated to start this September. The company plans to add another 10 dealers by December 2011.

Mr Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd, told Business Line: “The specialised automobile market is still nascent in India. For us, the prime goal is to sensitise the consumers and create volumes for this new market.

The growth area for us would be in the segment of power sports, followed by utility application in the areas of construction, forest, military, police and paramilitary forces.”

Technical centre

Polaris India has already started a technical centre in association with engineering major Larsen &Toubro.

The company, which has started its operations in the country through a wholly-owned subsidiary, is looking to set up a research and development centre, design centre and introduce its high-end motorcycles in India in the next 3-5 years.

Published on August 24, 2011

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