Royal Orchids Hotels Ltd has entered Hyderabad with upscale brand Re:gen:ta One targeting the busy business traveller and plans to set up five more under this brand.

This is their 23rd property in the country for the hospitality chain set up. The property is located in the busy IT hub and the financial district of Hyderabad. It plans to add seven more properties by March next taking their total room inventory up from 2,000 to 3,000.

The CMD of Royal Orchid, Chender Baljee, said the company plans to set up five more under Re:gen:ta One brand including at Chennai, Surat, Mumbai and one abroad at Dar-us-Salam.

The company has a 30-acre site in Dar-us-Salam and will complete the project within two years.

The hospitality chain, which has a mix of fully-owned hotels, joint venture projects and projects under management across 15 cities in the country, is seeking to trim its debt by sale of one property in Bangalore, he said.

“Royal Orchid has a debt of Rs 160 crore and the sale of property will help reduce debt and also focus on management of hotels. We are looking at a revenue of about Rs 180 crore this year up from Rs 155 crore we logged last fiscal,” he said.

The average occupancy level in the country’s hospitality is hovering at around 60 per cent. But there is potential for this to go up but market conditions continue to be tough with tariffs ruling lower. Between 2003-2008, the country’s hospitality passed through a boom phase. Within Hyderabad too there are pockets where there is more supply than demand, he felt.

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