Lifestyle and luggage company Samsonite has announced its acquisition of US-based casual and adventure wear company High Sierra. According to a press release, Samsonite has procured the assets of High Sierra for $110 million. With a plan to open 50 outlets over the next few years in India, Samsonite will add High Sierra to its distribution channels for wider reach. With this acquisition, Samsonite will extend its brand portfolio to the active outdoor lifestyle category. Through High Sierra, Samsonite plans to extend its product categories to T-shirts, flip-flops, backpacks, adventure luggage and sports bags that appeal to outdoor enthusiasts and young consumers.
Published on August 6, 2012
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