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Tata Motors today unveiled eight new refreshers across five brands and launched a customer-focused strategy — Horizonext — for its passenger vehicles business.
The refresher models (improved and enhanced versions of existing models) include Indigo eCS, Sumo Gold, Nano, Indica and Explorer edition of Safari Storme. It also includes CNG variants of Indica, Indigo and the world’s cheapest car, Nano.
“This is the inflection point for our passenger car business,” Tata Motors Managing Director Karl Slym said, adding that the vehicles would be available across dealerships soon.
Some of them would be immediately available, and the rest over the next 90 days.
The company will utilise the capacity at Sanand, the plant where the Nano is currently made, to make small cars which are part of a product portfolio planned for roll-out by 2020, Slym said.
Tata Motors has planned a definitive portfolio of products till 2020, both in segments where it is present today, and also those where it is not, he added.
“This is an industry first,” Tata Motors President (Passenger Vehicle Business Units) Ranjit Yadav said, describing about the eight new refreshers launched in a single day.
“These products clearly indicate the significant improvement we are bringing in our product quality. While we are working towards our next-generation product pipeline, today we are bringing the best-in-class vehicle experience across different passenger car categories to enhance some of our great existing brands. Besides offering exciting new features, these cars will be backed by an engaging purchase experience and a transformed after-sales network,” Yadav added.
Customer-focused strategy
On Horizonext, the company intends to intense focus on products, manufacturing practices, quality of service and enriched customer purchase experience.
“Horizonext is the next step in line with the company’s mission to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally. We are igniting that passion — so that customers are central to us — in what we are offering in our products, in the manner we are engaging with them at our dealerships, and in the processes we have adopted in servicing their vehicles,” Slym added.
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