Titan buys HUG Innovations to strengthen smart wearables play

Our Bureau Bengaluru | Updated on February 11, 2020

S Ravi Kant, CEO, Watches and Wearable Business, Titan Company Ltd, at the launch of the touch watch ‘Connected X’ in Bengaluru on Tuesday   -  GRN Somashekar

Launches its first full-touch smart watch ‘Connected X’

The watches and wearables business of Titan Company Ltd has announced the acquisition of Hyderabad-based technology and wearables company, HUG Innovations.

The 23-member team of HUG Innovations, which joined Titan on January 1 this year, will form the Hyderabad Development Centre and help with its expertise in hardware, firmware, software and cloud technology. Titan also gets access to HUG Innovations’ consumer platform and IP. Raj Neravati, Founder of HUG Innovations, has been appointed as the AVP and Head of Technology for Wearables, Titan Company Ltd.

“We want to move from devices and hardware to developing a complete connected ecosystem. We want to engage with customers not just till the purchase of a Titan product but continue to engage after the purchase. We want to move away from number of units sold, to monthly active engagements with customers,” said S Ravi Kant, CEO, Watches and Wearables Business, Titan Company.

“Earlier, we worked with partners like HP and Intel to launch smart watches and worked with a few start-ups to launch a smart band. We are also working very closely with a company in Singapore to develop some of our products. But now, with the acquisition of HUG Innovations, we believe the time has come to develop tech capability in-house,” Kant added.

Loaded with features

In another move to accelerate its technology and wearables play, the watches and wearables division announced the launch of ‘Titan Connected X,’ a full-touch smart watch with analogue hands, priced at ₹14,995.

This is Titan’s 13th product in the smart wearables portfolio, which will be available in all leading Titan stores in March. The smart watch will come in three variants loaded with 13 tech features like a 1.2 inch full-colour touchscreen with analogue hands, activity tracking, heart rate monitoring, find phone, camera control, sleep tracking, weather, calendar alerts and customisable watch faces, music and selfie control on the go.

Titan began its wearables journey in 2016 when it launched Juxt. Since then, the company has scaled up its presence with the launch of 12 wearables at price points ranging from ₹700 to ₹22,995, which are targeted at three consumer segments – Youth, Urban Male and Women. Recently, it included a new consumer segment – the First Jobber. Under 10 per cent of its watch sales comes from smart watches, which is expected to grow to under 20 per cent in three years.

Published on February 11, 2020

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