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Toyota Sambandh, a rural market intervention programme from Toyota Kirloskar Motors, has been launched in the State with the aim of meeting specific demands and requirements of rural customers.
The programme is basically aimed at promoting the Toyata Etios and Etios Liva brands, a company spokesperson said here.
As part of this, Toyota dealers have entered into agreements with local financial institutions, including banks, to make loans available expeditiously.
‘Toyota Sambandh’ is envisaged as a means to reach out to not just existing customers but also potential ones in tier-II cities, the spokesperson added.
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